Nanotechnology is all set to rule the world market and with a number of applications this sector would certainly surely going to rule the roost. US National Science Foundation has predicted that by the year 2015, the total worldwide market for nanotechnology services and products is expected to touch the figure of $ 1 trillion. It is expected that the nanotechnology firms would be generating revenue of $25.6 bn by 2006.
The US nanotechnology market is an emerging market and some of the important fields are nano materials, nanobio, instrumentation, IT and electronics. It is expected that marketing channel would be a decisive factor in revolutionizing nanotechnology. Marketing channels are being used for creating awareness and channels such as trade associations, media, are being used but with little involvement.
