Are you ready for nanotechnology in the arena of processing, packaging and food formulation? It is expected to contribute in a big way to the food industry. Foods are being customized with nanotechnology for solving the nutritional problems in the developing countries. Nanotech encapsulation technique is being used for binding nutrients in fortified salt for feeding children in Morocco. One of the biggest challenges being encountered is as to how nanotechnology could be implemented so that it could counter the fear of the people and at the same time meets their nutritional requirements. It is being feared that nanotechnology might face the same backlash which GM foods have faced up till now and something needs to be done in order to encounter it. One of the best ways would be to educate the food industry and at the same time the public so that a positive image of nanotechnology is created which helps its easy adoption.